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Activ8 Intelligence

We’re leaders in people analytics

For over 15 years, Activ8 Intelligence have been leading technology in people analytics.
Like others in the market, we have best of breed workforce metrics, dashboards and reporting.
We have case studies on where our product, illumin8HR, has helped HR decision makers drive business improvements in different industry sectors across the globe.

So, what makes us different?

We work with some of the world’s leading product innovators from successful HR tech companies, feeding in their ideas, experiences and inputs to shape a game-changing product.

Understanding HR

Whilst we have 15 years’ experience in people analytics with our partners and their clients, it is not where our experience of Human Capital Management starts.

Our leadership team have a combined experience of over 50 years in HR technology, HR & payroll outsourced services, and HR consultancy. In fact, our platform, illumin8HR, was born out of consultancy in the HR analytics space, meaning we have a true understanding of not only the needs of HR professionals, but also the people managers who are pivotal in driving the actions that come from people analytics.

Recognising technology is only one part of the story

That’s why we also support our partners and clients as they progress on their people analytics journey, helping partners identify early adopters and working directly with their clients to position, engage and onboard them. We work with end user organisations to understand where they are in their journeys and how to approach rolling out the solution internally to get the right level of stakeholder engagement, a better understanding of how people analytics can support their decision making and how they can align what they get from illumin8HR with their HR and business priorities to get the most value.

Delivering award winning technology

We are constantly investing in our technology as the scope of employee data increases and machine learning models enable more sophisticated and predictive thinking. Activ8’s partners are actively involved in product roadmap decisions to help shape the future direction of the illumin8HR platform which means we benefit from the combined thinking and ideas from product managers in some of the world’s most innovative HR tech companies, in turn representing tens of thousands of HR professionals. This gives us the perfect stage to keep innovating and developing an award-winning product in the people analytics space.

We are renowned in our own right, but when we combine our passion and innovation with that of our partners, we go further.

Innov8HR more. Acceler8HR more. illumin8HR more.

Leadership team

Jessica Cooper

Chief Operating Officer

Rob Hutton

Chief Technology Officer

Heidi Lopez

Managing Director

Gary Brown

HR Sales SaaS Lead

Bruce Thew


Our values


Speak up, be accountable and communicate the facts


Take pride in the quality we deliver


Turning ideas into innovation


Believe in the journey and make it happen

Why join us?

Activ8 Intelligence brings together a team of bright minds, commitment and a sense of fun.  Our leadership team works relentlessly to create an open and flexible working environment that nurtures communication, challenge and innovation.

Through our parent company, the Liaison Group, we have access to strategic expertise, as well as practical and back office support so we can stay focused on developing and delivery our vision.

We offer a competitive basic salary, a great benefits programme and believe in investing in our colleagues’ personal and professional training and development, as well as creating internal opportunities for building knowledge and sharing ideas.

As well as monthly internal workshops, we come together as a business twice a year at our Summer and Winter Company Days. These are held off site and are an opportunity to recognise and review our progress and celebrate our success – as well as spend time-out with our colleagues taking part in fun activities and an evening dinner event and overnight stay.

We will also reward you when you successfully introduce a colleague!

The illumin8HR Platform

Partner Program

About Us

What our Partners Say

  • Activ8’s leading technology fits perfectly with our mission, which is to make human resources management easier for employees, managers and most of all HR. illumin8HR not only converts HR data into easily accessible and understandable insights but automatically surfaces vital trends so HR and line managers can take a proactive and informed approach to resolving people issues.

    John Hixon, R&D Director, Cezanne HR

  • Activ8 work hand in hand with our product, operations and commercial teams, supporting SD Worx wherever they can to assist our customers in using insights and strengthening their understanding of the positive impact it can have. Thanks to illumin8HR, HR managers can play a more strategic role and help their business thrive. It’s a real value added partnership and the Activ8 team are totally committed to helping us achieve our goals.

    Stephen Ousley, Head of Portfolio, SD Worx UK & Ireland

  • "The Activ8 product gives us a leading people analytics solution that aligns with our best of breed partnership model and provides significant opportunity to impact Visma Raet’s customer retention, margins and new business sales."

    Sander Odijk, Director Sales, Marketing & Partner Management, Visma

  • 'illumin8HR enables us to deliver a holistic view of workforce data to decision makers in the NHS. One trust we are working with now has over 10 different employee data sources feeding into the platform and over 400 users including people managers, HR and finance teams, able to directly access reports and metrics to make timely decisions.

    Judith Shaw, Managing Director, Liaison Group

  • "Almost all our customers produce far more data than they can analyse. illumin8HR makes it simple by giving them a view into the most critical trends in their workforce and an understanding of the most likely drivers behind events in their data."

    Micha Schopman, Product Manager Business Intelligence, Visma

  • "We have now rolled out illumin8HR in several trusts, supporting them on their analytics journey to move from spreadsheets and siloed data sets to joined up and accessible insights across all their workforce data sources. Our workforce advisory programmes are aligned to helping them introduce new ways of working to address the challenges illumin8HR identifies, such as back to work schemes and flexible working practices that measurably enable them to attract and retain valued staff."

    David Jones-Stanley, Head of Workforce Advisory Services, Liaison Group

  • "Through illumin8HR we will be driving team sharing and collaboration capabilities, enabling interaction with data in exciting new ways and delivering a big impact on people’s daily lives."

    Sander Odijk, Director Sales, Marketing & Partner Management, Visma

  • "With illumin8HR, we’re elevating the level of conversation we can have with strategic decision makers in the NHS who are tackling daily challenges with filling vacancies, skills shortages, retention and absence. Rather than wading through data, the technology is giving them a clearer understanding of root causes so HR teams and managers can make fact-based decisions."

    Laurence Ansell, Commercial Director, Liaison Group

  • "illumin8HR makes complex HR analytics accessible and easy to use for everyone. The solution is integrated with our product portfolio and transforms data coming from multiple sources into visually accessible actionable insights."

    Micha Schopman, Product Manager Business Intelligence, Visma

  • "Through the use of this product, Liaison Workforce are helping us realise the potential of workforce data and develop a data focused view to support efforts in managing Covid related absence."

    Deputy Director of Finance, NHS Trust (end user)

Activ8 is Award-WinningMarket-ProvenPeer-TestedAnalyst-Approved

Get in Touch

Learn more about illumin8HR and our partnership models

Get in Touch