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Team Members

John Cusack

Commercial Director

An experienced executive in startup, growth, and turnaround businesses, predominantly in IT, John Cusack has held commercial, sales, marketing, and general manager roles. In addition, he has mentored companies for Enterprise Ireland (Irish Government body) and the Irish Management Institute (Business school).

As a pioneer of modern HR Technology platforms, Cusack is the commercial director of Activ8 Intelligence Ltd. He is responsible for a number of innovations including; designing a new way of working with analytics for non-technical users; systems for progressing companies to more advanced energy management techniques; and a coaching app for parent coaches.

Bruce Thew


Bruce has over 20 years’ experience building and managing outsourcing businesses internationally. Bruce began his career at PCL Plc rising to the level of Group Managing Director within 12 years. Between 1997 and 2005, Bruce held senior management roles at Ceridian Group. Bruce serves as Chairman of Active Non-Executive Services, Chairman of Safeguard World International, Chairman of JustAccounts Ltd, Chairman of The Oxford Literary Festival and Chairman of Iconic Programmes Ltd. Bruce was a Non-Executive Director at Bridgepoint/NES group from 2005 to 2006.

Heidi Lopez

Service Strategy Director

Heidi joined Liaison in 2014 from Ceridian, where she spent 18 years in a range of strategic planning and senior business analyst roles. At Liaison, Heidi leads on identifying opportunities for new product development and on directing the growth of Liaison’s increasing healthcare services portfolio. She also manages Liaison’s strategic planning activities across the business. She and her team were instrumental in the development of Liaison’s annual Taking the Temperature report into NHS agency staff spending, the results of which are cited by NHS leaders and regularly featured in the health sector press.

Jessica Cooper

Operations Director

An experienced project and program manager in IT, Jessica has excelled in managing complex projects with demanding stakeholders. In addition, she has vast experience of the workings of a software business from working from an early age in a family software business.

Jess excels in dealing with people and priorities a direct approach to problem-solving.

Rob Hutton

Chief Technology Officer

An experienced IT professional Rob has worked in start-ups and large corporates. He has been with Activ8 since its inception and has a deep knowledge of the practical application of analytics in HR.

Rob holds an MBA as well as many technical qualifications.